Privacy Policy

Effective Date: January 10, 2026
Last Updated: January 10, 2026

Your privacy is important to us. This Privacy Policy explains how Scent Stack (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit scentstack.in (the “Website”).

By using our Website, you agree to the collection and use of information in accordance with this policy. If you are located in the European Economic Area (EEA), United Kingdom, or California, please see the additional sections below regarding your specific rights.

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide, including:

Email Address: When you subscribe to our newsletter or contact us
Name: If provided when subscribing or commenting
Comments: If you leave comments on blog posts
Contact Form Submissions: Any information you share through our contact form

1.2 Information Automatically Collected

When you visit our Website, we automatically collect:

Log Data: IP address, browser type, pages visited, time spent on pages, and referring URL
Device Information: Device type, operating system, and screen resolution
Location Data: General geographic location based on IP address (country, region, city)
Cookies: Small data files stored on your device (see Cookie Policy below)

1.3 Information from Third Parties

We may receive information from:

Analytics Providers: Google Analytics provides aggregated data about website traffic
Advertising Partners: Google AdSense collects data for personalized advertising
Social Media Platforms: If you interact with our social media widgets

2. Legal Basis for Processing (EEA/UK Users)

If you are located in the European Economic Area (EEA) or United Kingdom (UK), we process your personal data based on the following legal grounds under the General Data Protection Regulation (GDPR):

Consent: You have given clear consent for us to process your personal data for specific purposes (e.g., subscribing to our newsletter, accepting cookies)
Legitimate Interests: Processing is necessary for our legitimate interests (e.g., improving our Website, analyzing traffic patterns) and does not override your fundamental rights
Contract Performance: Processing is necessary to fulfill a contract with you or to take steps at your request before entering into a contract
Legal Obligation: Processing is necessary to comply with legal requirements

3. How We Use Your Information

We use collected information to:

Provide Content: Deliver our blog posts, guides, and resources
Send Newsletters: If you’ve subscribed, we send periodic emails with new content
Improve Website: Analyze usage patterns to enhance user experience
Display Advertisements: Show relevant ads through Google AdSense
Respond to Inquiries: Answer your questions and provide support
Prevent Fraud: Protect against malicious activity
Comply with Law: Meet legal obligations and protect our legal rights

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help us remember your preferences and understand how you use our site.

4.2 Types of Cookies We Use

Essential Cookies
Required for the website to function. Cannot be disabled.

Analytics Cookies (Google Analytics)
Help us understand how visitors interact with our website. Data is anonymized and aggregated.

Advertising Cookies (Google AdSense)
Used to display personalized advertisements based on your browsing history.

Social Media Cookies
Enable sharing features for Pinterest, Instagram, and other platforms.

4.3 Cookie Consent (EEA/UK Users)

If you are located in the EEA or UK, we will request your consent before placing non-essential cookies on your device. You can withdraw your consent at any time by adjusting your cookie preferences or browser settings.

4.4 Managing Cookies

You can control cookies through your browser settings:

Note: Disabling cookies may affect website functionality.

4.5 Google AdSense and Personalized Ads

We use Google AdSense to display advertisements. Google uses cookies to serve ads based on your prior visits to our website and other sites.

You can opt out of personalized advertising by visiting:

5. Third-Party Services

5.1 Google Analytics

We use Google Analytics to analyze website traffic. Google Analytics uses cookies to collect anonymized data about your visit. We have enabled IP anonymization to protect your privacy.

You can opt out by installing the Google Analytics Opt-out Browser Add-on.

Google’s Privacy Policy: https://policies.google.com/privacy

5.2 Google AdSense

We display advertisements through Google AdSense. Google may use cookies and collect data to show personalized ads.

Learn more: https://policies.google.com/technologies/ads

5.3 Affiliate Programs

We participate in affiliate programs including:

Amazon Associates (US, UK, and other regions)
Sephora Affiliate Program
Ulta Beauty Affiliate Program
FragranceNet Affiliate Program
Other retail affiliate programs

When you click affiliate links, you may be redirected to third-party websites with their own privacy policies.

5.4 Email Service Provider

We use email marketing services to send newsletters. Your email address is stored securely with our provider and used only for sending our communications. You can unsubscribe at any time using the link in every email.

6. International Data Transfers

Our Website is operated from India. If you access our Website from outside India (including the United States, European Union, United Kingdom, Canada, or other countries), your information may be transferred to, stored, and processed in India.

6.1 For EEA/UK Users

When we transfer your personal data outside the EEA/UK, we ensure appropriate safeguards are in place, including:

Standard Contractual Clauses (SCCs) approved by the European Commission
Transfers to countries with an adequate level of data protection
Other legally recognized transfer mechanisms

6.2 For US Users

By using our Website from the United States, you consent to the transfer of your information to India and acknowledge that data protection laws in India may differ from those in the United States.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

SSL/TLS encryption (HTTPS) for all data transmission
Secure hosting with regular backups
Limited access to personal data on a need-to-know basis
Regular security updates and monitoring

However, no internet transmission is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

8. Data Retention

We retain your information for as long as necessary to:

Provide our services
Comply with legal obligations
Resolve disputes
Enforce agreements

Specific retention periods:

Email subscribers: Until you unsubscribe, plus up to 30 days for removal from all systems
Comments: Indefinitely, unless you request deletion
Analytics data: 26 months (Google Analytics default)
Contact form submissions: 2 years

9. Your Privacy Rights

Depending on your location, you have certain rights regarding your personal information:

9.1 General Rights (All Users)

Access: Request a copy of your personal data
Correction: Update or correct inaccurate data
Deletion: Request deletion of your personal data
Opt-Out: Unsubscribe from marketing communications

9.2 Rights for EEA/UK Residents (GDPR)

Under the General Data Protection Regulation (GDPR), you have additional rights:

Right to Access: Obtain confirmation of whether we process your data and receive a copy
Right to Rectification: Have inaccurate personal data corrected
Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain circumstances
Right to Restriction: Request restriction of processing under certain circumstances
Right to Data Portability: Receive your data in a structured, machine-readable format
Right to Object: Object to processing based on legitimate interests or for direct marketing
Right to Withdraw Consent: Withdraw consent at any time (without affecting the lawfulness of processing before withdrawal)
Right to Lodge a Complaint: File a complaint with your local data protection authority

Data Protection Authorities:

UK: Information Commissioner’s Office (ICO)
EU: Find your local authority at EDPB Member List

9.3 Rights for California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights:

Right to Know: Request disclosure of what personal information we collect, use, and share
Right to Delete: Request deletion of your personal information
Right to Correct: Request correction of inaccurate personal information
Right to Opt-Out of Sale/Sharing: Opt out of the sale or sharing of your personal information
Right to Non-Discrimination: Not receive discriminatory treatment for exercising your rights
Right to Limit Use of Sensitive Personal Information: Limit the use of sensitive personal information to specific purposes

Do Not Sell or Share My Personal Information

We do not “sell” personal information in the traditional sense. However, our use of advertising cookies (such as Google AdSense) may constitute “sharing” under CCPA/CPRA. California residents can opt out of this by:

Adjusting cookie preferences in our cookie consent banner
Using the Google Ads Settings to opt out of personalized ads
Enabling Global Privacy Control (GPC) in your browser
Contacting us at privacy@scentstack.in

Categories of Personal Information Collected (Last 12 Months)

Category	Examples	Collected?
Identifiers	Name, email address, IP address	Yes
Internet Activity	Browsing history, search history, interactions with website	Yes
Geolocation Data	General location based on IP address	Yes
Commercial Information	Products or services purchased (via affiliate links)	No (tracked by affiliates)
Sensitive Personal Information	N/A	No

9.4 Rights for Other US States

Residents of Virginia, Colorado, Connecticut, Utah, and other states with privacy laws may have similar rights. Please contact us at privacy@scentstack.in to exercise your rights.

9.5 Exercising Your Rights

To exercise any of your privacy rights, please contact us:

Email: privacy@scentstack.in
Subject Line: “Privacy Rights Request – [Your Country/State]”

We will respond to verifiable requests within:

GDPR (EEA/UK): 30 days (extendable by 60 days for complex requests)
CCPA (California): 45 days (extendable by 45 days if needed)

We may need to verify your identity before processing your request.

10. Children’s Privacy

Our Website is not intended for children under 13 years of age (or under 16 in the EEA/UK). We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately at privacy@scentstack.in and we will promptly delete such information.

11. Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universal standard for recognizing DNT signals.

We do not currently respond to DNT signals. However, you can opt out of tracking by:

Adjusting your cookie preferences
Using browser privacy settings
Installing opt-out tools from our advertising partners

12. Links to Other Websites

Our Website contains links to third-party websites, including affiliate partners, advertisers, and social media platforms. We are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party websites you visit.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or for other operational reasons.

When we make changes:

We will update the “Last Updated” date at the top of this page
For material changes, we may notify you via email (if subscribed) or prominent notice on our Website

Continued use of the Website after changes constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: help@scentstack.in

Website: scentstack.in/contact/

For EEA/UK residents: You may also contact your local data protection authority if you have concerns about how we handle your personal data.

This Privacy Policy was last updated on January 10, 2026.